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Volvic is a water company;
it grew because of the modern technology. It brought them a lot of advantages
one of them is marketing. Because of modern technology and social media it is much
easier to raise global awareness for your company. v and other old companies
used to use local radio, cars with billboards or prospects that spread all
around the city. This was not as affective because only 10% of the people who
saw these advertisements were interested, and it was only talking to a limited
amount of people. Now a days you can attract a large amount of people to your
company and this only by a few clicks, which is perfect for starting and
already existing companies. Social media made it easier for business to start
and to set up because you can easily advertise your product by not even spending
much time and money. If you talk to a larger amount of people the probability
of finding a sponsor will be a lot higher and also finding stakeholders will be
easier. Volvic can easily sell their product all around the world because they
can even buy it over the Internet and also it is available in the super market
all over the world. A marketing expert, who has studied advertising for forty
years, believes the future of Internet advertising depends on improvements in
technology. "We won't really understand the full potential of Internet
advertising until broadband service reaches more consumers.” Advertising using
technology safes time, which can be used to produce or work on other areas of
the company. You can reach customers with Internet advertisement within seconds
which can make the difference of a person buying your or a different product.
Advertising using technology also creates new opportunities such as contracts
with other businesses or expanding internationally. Volvic really become famous
and known since 2008 because they could advertise their product to a huge
amount of people. A lot of people started to try out Volvic and they liked it a
lot and this is why Volvic is one of the best water sellers.
This change has
helped our world because now we can get most things we want and this easily and
without any stress. This is also a development of our world because now
counties can gain recognition and therefore can be developed. If people are
aware of a country and the things it has they are likely to travel there and
spend money there as well which can develop a country immensely. Small
businesses such as my dad has can really benefit from online advertisement.
3/4 a nice attempt at looking at the innovation and change that Marketing is experiencing. However, the discussion is a little vague and I don't follow what you mean with "This was not as affective because only 10% of the people who saw these advertisements were interested," where does this figure come from? Further more, are we not comparing too things - posters etc. are passive adverts, they embed themselevs in our mind, to advertise on the internet and adverts being only 'a few clicks away' means it relies on customers actively reponding?
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