Montag, 19. Januar 2015

BusMan news - Volvic


BusMan News 

http://www.bletchhalo.com/halo/wp-content/uploads/2010/11/Volvic.jpg 

Volvic is a water company; it grew because of the modern technology. It brought them a lot of advantages one of them is marketing. Because of modern technology and social media it is much easier to raise global awareness for your company. v and other old companies used to use local radio, cars with billboards or prospects that spread all around the city. This was not as affective because only 10% of the people who saw these advertisements were interested, and it was only talking to a limited amount of people. Now a days you can attract a large amount of people to your company and this only by a few clicks, which is perfect for starting and already existing companies. Social media made it easier for business to start and to set up because you can easily advertise your product by not even spending much time and money. If you talk to a larger amount of people the probability of finding a sponsor will be a lot higher and also finding stakeholders will be easier. Volvic can easily sell their product all around the world because they can even buy it over the Internet and also it is available in the super market all over the world. A marketing expert, who has studied advertising for forty years, believes the future of Internet advertising depends on improvements in technology. "We won't really understand the full potential of Internet advertising until broadband service reaches more consumers.” Advertising using technology safes time, which can be used to produce or work on other areas of the company. You can reach customers with Internet advertisement within seconds which can make the difference of a person buying your or a different product. Advertising using technology also creates new opportunities such as contracts with other businesses or expanding internationally. Volvic really become famous and known since 2008 because they could advertise their product to a huge amount of people. A lot of people started to try out Volvic and they liked it a lot and this is why Volvic is one of the best water sellers.
This change has helped our world because now we can get most things we want and this easily and without any stress. This is also a development of our world because now counties can gain recognition and therefore can be developed. If people are aware of a country and the things it has they are likely to travel there and spend money there as well which can develop a country immensely. Small businesses such as my dad has can really benefit from online advertisement.

1 Kommentar:

  1. 3/4 a nice attempt at looking at the innovation and change that Marketing is experiencing. However, the discussion is a little vague and I don't follow what you mean with "This was not as affective because only 10% of the people who saw these advertisements were interested," where does this figure come from? Further more, are we not comparing too things - posters etc. are passive adverts, they embed themselevs in our mind, to advertise on the internet and adverts being only 'a few clicks away' means it relies on customers actively reponding?

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