Kit Kat - Thomas Godts

Kit-Kat Marketing strategy

Kit-Kat is one of the most influential candy bars. It is rated top 13 in the whole world, this is because Kit-Kat used be a social candy bar because it was made for sharing. The marketing sector decided to make the candy bar into two half’s to make sharing even easier.

Kit-Kat was the first candy bar to trade globally, starting in the US, Europe and then later Asia and Australia.

Although Kit-Kat was very good at marketing and selling the product globally they still had a group of people that were protesting against Kit-Kats environmental issues. This is when Kit-Kat faced a time of depression because people stopped buying their product. This is when Kit-Kat had to change their style of production. The two-finger Kit-Kat has become the second most popular fair-trade product in the UK, providing an income for thousands more farmers in Ivory Coast, where more than 40% of the world's cocoa is produced[1]. This made a huge change for the company and the farmers. Since then people stopped protesting against Kit-Kat and they became famous again.

Kit-Kat has a good marketing sector because they full filled their dream of being one of the top leading global confectionery brand.

The big company Sony named their operating system Kit-Kit because they paid Sony a big amount of money but now they are even becoming famous in the technology market.

Kit-Kat has its attractive and unique packaging that you will remember forever. It has its fair-trade sign at the top of the package for everyone to see so even environmental friendly people will buy their product. Recently Kit-Kat changed their advertisement from being a social candy bar to a candy bar for small breaks. In their advertisements they show how a person is stressed because of his workload this is why he takes his Kit-Kat and has a small but good break and then he can finish the work easily. Also the Kit-Kat bar is produced in a way that it looks like a pause sign.

---

[1] http://www.google.de/url?sa=t&rct=j&q=&esrc=s&source=web&cd=5&ved=0CDMQFjAE&url=http%3A%2F%2Fwww.theguardian.com%2Fsustainable-business%2Fnestle-fairtrade-kit-kat-ivory-coast&ei=cQhzVKPJCob2OpiBgYAB&usg=AFQjCNHHet5jYU2nssoor48q_NZnNkvE1Q&sig2=3CqpBBkVpFqSelYMnvKy2A&bvm=bv.80185997,d.ZWU

Work Experience - Bilfinger Hochbau

Thomas Godts
9. November. 2014

Bilfinger Hochbau - Work experience


    My work placement was at the Bilfinger Hochbau which is a building company. It existed since 1974 and is now a multinational company which earns 8 billion a year. The company leipzig earns up to a Million Euros a week. On the first day we learned that the company works with about 60 different companies to complete building a house this is becuase Bilfinger does not provide this particular service. The workers from the different companies have a singned contract with Bilfinger to protect the workers and the company. This is an unique part of Bilfinger because it gathers people who are the best at their job so they can make the best house possible. The aim is to provide quick multinational service, quality engineering that will last long while also ensuring its eco friendly and efficient. The companies foundation is in Germany but is has expanded throughout the world. A significant amount is still Germany (38%) and the main part is in Europe (48%). In America there is only 12% and in Asia and Afrika 4% and 3 %. All around the world the objective of Bilfinger is to help customer with complex problems and to be the best partner who tries to provide the best possible materials.
Bilfinger does not only build houses it also provides a service to companies which helps them to keep their machines clean and working. The workers are hired by Bilfinger but work for a different company that makes sure everything works and that there are no complains. For example the machines at BMW which are used everyday to produce cars are looked after by the Bilfinger company. 
Bilfinger has a total of 70.000 workers and most of them work in the Industrial sector (35.000) while there are only 13.000 people working in the energy sector and 22.000 in the construction sector.
If you have so many workers they have to be motivated and encouraged to do quality work and also having a huge company can increase communication problems. Bilfinger motivates their worker by giving them a higher salary if their project is well done. Bilfinger also has weekly sport competitions to keep the workers active and motivated.
Bilfinger works with the government and also works for private people (Public Private Partnership)
The workers at Bilfinger who work at construction sites have helmets and special shoes to protect themselves against injuries although they have an insurance. Every week there are test made by people to look if everything meets the standards at the construction site to keep everyone including the workers safe. There are safety boards and sheets all around the construction site to warn and instruct the workers what to do incase of a e.g fire alarm.
Bilfinger uses a lot of materials that are efficient but also economically friendly so the materials can be recycled and therefore not damage the enviroment.

I liked the Work experience at Bilfinger and I think they are nice company because no matter what age you are they treat you the same as everyone else